Are you at River Rubicon?


What does it mean crossing River Rubicon: Julius Caesar's crossing the Rubicon river on January 10, 49 BC precipitated the Roman Civil War, which ultimately led to Caesar's becoming dictator and the rise of the imperial era of Rome. ... Today, the phrase "crossing the Rubicon" is a metaphor that means to pass a point of no return.

“Crossing River Rubicon” has become a metaphor for making monumental decision to enter an entirely new territory fraught with danger, mystery, risk and opportunity.

We now one thing for sure and whatever strategy you had before the Pandemic it is no more valid. PERIOD. 

What ever took you here will not get you there.

You must step-up to a higher standard.

In some situation, just one of these factors could place you at the Rubicon. If you ticked more than three boxes, you are almost certainly on the riverbank.

What Got You Here Won't Get You There! 

You cannot achieve your growth goals through a linear extension of business-as-usual....

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The 10 secrets to a Life Changing Vibrant Vision

The 10 secrets to Life Changing Vibrant Vision have been developed with the objective to enable people to find a way to become a better version of themselves and to live a fully charged life. An other objective is that I personally think there are far too few Life Changing Vibrant Vision out there so this is also my contribution to make the world a better more vibrant place, for all people.

The Covid-19 crisis has unexpectedly thrown most people into a new situation and many are now “forced” to work from home (WFH). WFH has two sides, like a coin. One side is the freedom, creativity and higher productivity and the other side is missing the office and camaraderie.

In this new reality many people are lacking a vibrant life changing vision. The world demand more bold leaders and I hope the text will contribute to that mission.

What is a vision?

Figure 1: Vision enables you to break out from your comfort zone

The ability to imagine the ideal or VISION we need to consider...

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Why human-centric leadership is needed?

This blog start with a short story that reflects the current global leadership style:

This is a story about four people named Everybody, Somebody, Nobody and AnybodyThere was an important job to be done and Everybody was sure that Somebody would do it. Anybody could have done it, but Nobody did it. Somebody got angry about that, because it was Everybody’s job. Everybody thought Anybody could do it, but Nobody realised that Everybody would not do it.

It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done…!"

The Covid-19 crisis has unexpectedly thrown most people into a new situation and many are now “forced” to work from home (WFH). WFM has two sides, like a coin. One side is the freedom, creativity and higher productivity and the other side is missing the office and camaraderie.

Long before the pandemic we saw the following needs that leaders and co-workers were struggling with:

  • Stress, anxiety, and...
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What is the cost of preventing creativity?

When I browsed through my archive I came across a book - The Creative Process and a text written by the famous Swedish industrialist Dr. Curt Nicolin.

We can read from Wikipedia:

"Nicolin was in the 1960s a board member of ASEA, SAS, Swedish Intercontinental Airlines (SILA), Incentive AB, AB C E Johansson, Swedish Employers Association and the Swedish Mechanical Association (Sveriges Mekanförbund).

In 1976,
Marcus Wallenberg Jr. retired from the position of chairman of ASEA and the post was transferred to Nicolin. Nicolin was also chairman of the board of the Swedish Employers Association from 1976 to 1984.

At ASEA together with the new CEO since 1980,
Percy Barnevik, Nicolin participated in the preparations for the big merger with the Swiss Brown, Boveri & Cie. Nicolin was its chairman until the merger in 1991, the same year he became honorary chairman. After ASEA's merger with Brown, Boveri & Cie, Nicolin was chairman of the board of ABB Asea Brown Boveri from...

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SWOT - the mots used and mis-used strategic tool

When I did a google search on SWOT i received 37,400,000 results in 0.49 seconds so I thought it’s a topic that interests people on internet. 

Today, many CEOs are struggling with adapting to this new reality that has been forced upon us:

Figure 1: Where should I go?

Today it is not only the CEO that needs to understand strategic management but the whole leadership in an organisation.

Figure 2: Where should I take my team?

In our earlier blog we wrote about the importance the organisations re-think before they re-start. The famous management consulting organisation Toffler & Associates call the time we are in for the BIG WAIT. It can go on for 6 - 30 months independent of vaccine or not. 

From the Google search SWOT is being used across the world. We have seen so many SWOT-analysis that are so poor executed that it becomes dangerous to draw conclusions.


What is SWOT?

SWOT is the abbreviation of Strengths, Weaknesses, Opportunities and Threats. It’s...

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Insights to the Wise Way

The purpose of our blog is to create a high-way to insightful knowledge about innovations, creativity and growth.

All journeys start with the first step. This Pandemic is not only bringing a lot of negative consequences to organisations, teams and people but also about how organisations are governed and led.

We need now to restart and rethink the way we work, especially for CEOs.

This is a unique opportunity to find new and creative innovative solutions. It’s time to change. It is time to restart and rethink. 


The following questions needs to be answered:

  • How is the business landscape defined, today and say +5 years from today?
  • What are the strategic needs, today and say +5 years from today?
  • Who are the customers having those needs, today and say +5 years from today?
  • Why are they having those needs, today and say +5 years from today?
  • What are the alternatives, today and say +5 years from today?

When addressing the needs either they are outspoken or not...

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