Are you at River Rubicon?


What does it mean crossing River Rubicon: Julius Caesar's crossing the Rubicon river on January 10, 49 BC precipitated the Roman Civil War, which ultimately led to Caesar's becoming dictator and the rise of the imperial era of Rome. ... Today, the phrase "crossing the Rubicon" is a metaphor that means to pass a point of no return.

“Crossing River Rubicon” has become a metaphor for making monumental decision to enter an entirely new territory fraught with danger, mystery, risk and opportunity.

We now one thing for sure and whatever strategy you had before the Pandemic it is no more valid. PERIOD. 

What ever took you here will not get you there.

You must step-up to a higher standard.

In some situation, just one of these factors could place you at the Rubicon. If you ticked more than three boxes, you are almost certainly on the riverbank.

What Got You Here Won't Get You There! 

You cannot achieve your growth goals through a linear extension of business-as-usual....

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SWOT - the mots used and mis-used strategic tool

When I did a google search on SWOT i received 37,400,000 results in 0.49 seconds so I thought it’s a topic that interests people on internet. 

Today, many CEOs are struggling with adapting to this new reality that has been forced upon us:

Figure 1: Where should I go?

Today it is not only the CEO that needs to understand strategic management but the whole leadership in an organisation.

Figure 2: Where should I take my team?

In our earlier blog we wrote about the importance the organisations re-think before they re-start. The famous management consulting organisation Toffler & Associates call the time we are in for the BIG WAIT. It can go on for 6 - 30 months independent of vaccine or not. 

From the Google search SWOT is being used across the world. We have seen so many SWOT-analysis that are so poor executed that it becomes dangerous to draw conclusions.


What is SWOT?

SWOT is the abbreviation of Strengths, Weaknesses, Opportunities and Threats. It’s...

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