What does it mean crossing River Rubicon: Julius Caesar's crossing the Rubicon river on January 10, 49 BC precipitated the Roman Civil War, which ultimately led to Caesar's becoming dictator and the rise of the imperial era of Rome. ... Today, the phrase "crossing the Rubicon" is a metaphor that means to pass a point of no return.
“Crossing River Rubicon” has become a metaphor for making monumental decision to enter an entirely new territory fraught with danger, mystery, risk and opportunity.
We now one thing for sure and whatever strategy you had before the Pandemic it is no more valid. PERIOD.
You must step-up to a higher standard.
In some situation, just one of these factors could place you at the Rubicon. If you ticked more than three boxes, you are almost certainly on the riverbank.
You cannot achieve your growth goals through a linear extension of business-as-usual. To reach your goals you have to step up. Transcend to higher standard.
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